Many exhibitors (about 90 percent) are renting your space. So, as the size of your booth changes from show to show, it’s important to have a strategy to stretch every square inch. Are you unsure where to start? Here are four ways to make the most of your booth in the trade show space and increase ROI:
Envision Your Booth Arrangement Prior to Designing
Do you live in a space that is 20×20 in size? Maybe you are planning to live in a space that is 100×100 or 50×50 in size. Whatever size you choose, plan the space! Imagine how your customers will move around in that space and interact with your product or services or your team. If you are working in industries like machinery or construction, then chances are that you will be displaying large machinery, and you will have to cover a portion of the area. A clear picture in your mind can help you design better and make every inch of the place work more effectively.
Craft an Unforgettable Experience
People may not remember what you said, but they will remember how it made them feel. What atmosphere do you want to create in your booth? Explore the possibilities of colors, props, themes, shades, or engaging experiences to attract visitors. You can make them feel relaxed, happy or inspired, designing to create an emotional impact to leave an unforgettable impression in the minds of your visitors.
Establish Specific Objectives for Your Booth
What’s the end goal? Each industry has its own objectives. If you’re showcasing small items or food, display them in a way that encourages a purchase (think shelves, bins, or interactive demos). Service-based? You should focus on bringing in sign-ups and bookings. Understanding your objectives beforehand can help you design your booth in such a way that it helps visitors navigate the path you want them to experience.
Leverage Trends in Trade Shows
Stay ahead of the game by taking advantage of the latest trends at trade shows. Whether it’s comfortable lounge areas and bold designs or cutting-edge technology, fashionable elements will make your booth modern and welcoming. This information can help you improve your layout and make the message you want to convey even stronger.
Pro Tips: Consider these important questions when planning your next trade show. Do you prefer a modern floor plan that is open or a more structured feel? Would you prefer a single-story or a large-sized double-decker? Your exhibition house partner can provide you with ideas. You can rely on their expertise to increase the impact size of your booth and make an unforgettable impression.